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Actelion Imagery Wizard by Onformative

Actelion Imagery Wizard is a tool developed for the re branding of Actelion Pharmaceuticals a biopharmaceutical company that researches, develops and markets medicines for diseases that still lack adequate treatments , developed by Berlin based onformative studio.

Actelion Imagery Wizard from onformative on Vimeo.

About the tool

The Processing-based software was developed especially for Actelion. It enables the targeted creation of graphic images based on photographs, whose visual information contained in the tool is translated into graphic elements such as points, lines and curves using special algorithms. There are a number of presets, as well as countless possibilities – through expanded editing and settings – for making fine adjustments on individual graphical elements. It is even possible to edit the underlying photographic template later on without having to switch to other image processing programs. The software allows both the print vector data and the information for digital media to be exported. Extensive adjustment possibilities for the animations are also available in a separate animation menu. Thanks to the software’s modular construction, new additional modules can be easily programmed that allow the software to be expanded on for years to come so that the corporate design can also be continually revived.