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BUILDING FASHION PARIS – Unit 2


BUILDING FASHION PARIS
AA School (Architectural Association) Paris Season 2, led by Jorge Ayala, Principal of [Ay]A Studio, will be held from October 31st to November 10th 2011.

BUILDING FASHION topics are concerned with the acquisition of appropriate knowledge and understanding of the in-vogue association [FASHION+ARCHITECTURE], supported by the mastery of essential digital skills which will equip and prepare AA Paris participants toward physical experimentations. To this extend, Building Fashion will develop a two-fold laboratoire: Computational and Physical Investigations.
The Computational Investigations Lab is an interdisciplinary design-research laboratory where -through digital based investigations- students will engage with the study of generative and evolutionary design strategies in fashion. The Physical Investigations Lab focuses on the study of physical performance and manufacturing of novel spatial repertoires. Physical prototyping will become an important instrument to the understanding of processual design- its improvement from the outset and along all phases of development.
Alongside our intensive design input, the workshop is addressed by a series of lectures, debates and presentations by guest designers, entrepreneurs and internationally renowned participants.

Unit 2 :
SELF-ASSEMBLED PRÊT-A-PORTER by JORGE AYALA AND RIYAD JOUCKA

Self-assembled Prêt-à-Porter will develop a new kind of skin operating as responsive systems to the contemporary needs of the human body, society and technology. 
Confronting the currently existing ‘capitalism comfort zones’ in fashion industry (mass- distribution primarily) this studio seeks to engage self-assembled protocols as dynamic landscapes to generate architectonic surfaces. Aided by handcrafted and software-generated physical modelling, the unit will experiment with form finding methods and prototyping in order to achieve a design proposal.

During week 1 the workshop will commence by researching the possibility of integrating natural systems within contemporary design disciplines, fashion and architecture. Participants will examine biological systems found in nature, from sea flora and fauna, like sponges, to all common-structure vertebrates and reptiles. The aim of the initial research is to draw inspiration to biomimic the local intelligence and structural systems of these creatures. 
During week 2 participants will be introduced to methods of creating feedback loops between their physical experiments and digital tools. Computation is used as means to facilitate multi-scalar design: from landscaped bodies and tectonics to experimental fashion design.

Fashion is a unique creative platform that must undergo onto mutation. Self-assembled Prêt-à-Porter Unit seeks to raise awareness within architectural education to avoid processes of ‘pop’ aestheticisation and thereby, preventing the risk of anaesthetisation of our society.

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